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One that can’t find you, can’t give your business any revenue. This idea has led to a large interest in map illustrations, which allow clients to find your business without having to deal with hard to read maps. It saves your clients time, and can even brand your business more effectively.

Viewers can’t understand your map unless it is accompanied by a legend. The legend is just a box of definitions placed next to shapes that are used in your illustration. The legend is usually placed in a corner of the map, and contrasted nicely so that you will notice it right away. The proper legend provides information quickly and without confusion.

Pick a color scheme early on and stick to it. Buildings, landmarks, roads, public transit, rivers, and other milestones in your map will need their own color. In some instances, you may even need several colors for one category. You could use different shapes of one color to indicate different types of roads, for instance. It’s best to keep the colors as simple as possible.

Your map illustration should be seen as a method of branding your business- so also investigate options in creating some form of logo or mascot to include on the map. The ideal logo would be set apart from any other logos or mascots you have seen. Including your logo in the legend as a symbol is another great way to show off your branding while also being discrete about it.

An outdated map ruins the purpose of the map in the first place. There will be times where your map will become obsolete because of new construction. When that occurs, you will have to go back to the drawing board and make alterations to your illustration. If at all lucky, you got a designer that can make the alterations easy or have obtained files and resources to do the alterations yourself. Check with the designer first to see what your options would be in the future.

A website your company has on the Internet will benefit nicely from having a map illustration. With services like Google Maps, you could even tie your own illustration into their service to find directions and estimated time of arrival. Technology is great, but don’t shun print advertising. Get several hundred brochures as well and pass them out freely. You will see that they will bring repeat business in a majority of cases.

In Conclusion

Today the art of map illustrations can be done by a plethora of talented artists found on the Internet. You won’t have to search long to find plenty of artists willing to take on your project. Best yet, prices of illustrations have become affordable for even small businesses.

Learn more about architectural illustrations and aerial view maps.

This entry was posted on Monday, September 7th, 2009 at 12:38 am and is filed under Arts And Entertainment, Business, Computers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.